I want to improve people’s lives through design in the digital world 👇

My background

I started my career in the digital agency world (formerly Grupo Jaque, now Umvel), learning to work in fast-paced environments across various industries like food, beauty, cars, sports and interior design.

Soon enough, I discovered the wonderful world of UX and realized that’s where I wanted to grow towards, because I loved the idea of adding value to people’s lives throughout the entire life cycle of a product, constantly iterating and improving based on research and data.

I shifted to the the startup world (Arrivedo and Peru Kitchens), learning to wear many hats and closely collaborating with engineers, product managers, marketing and leadership. After that, my curiosity led me to the corporate world in GAIA Design before I finally landed in Venmo (owned by PayPal), where I learned I’m most passionate about products that are integral to people's daily lives.

My design philosophy

Ethics and people at the center are my biggest compass when designing. I also leverage system thinking whenever possible, considering each design decision, no matter how small, within the context of the rest of the product.

I think of myself as a team player, constantly trying to improve my workflow to better collaborate with my stakeholders. I’m an active listener, always open to negotiate and keep healthy, respectful work relationships.

One of the things I enjoy most is working across the product lifecycle in whatever format is necessary for the team, whether it’s helping shape up product strategy, conducting research, prototyping, syncing directly with engineering or data analysts, QAing or simply iterating on feature releases.

I strive to design with people at the center backed in discovery, data, a strong understanding of technical constrains and business requirements.

Me, as a human

When I say I like to keep people at the center, I also apply that to myself.

I was born and raised in Mexico city, and my mom says I started creating things since I was able to hold a pencil. I went to collage for Design & Visual Communication in the National Autonomous University of Mexico.

I love horror movies, they’re my favorite thing on the planet (my absolute favorite movie is “The Lost Boys”).

I’m a big Halloween enthusiast, I love going to theme parks because they mix entertainment and technology seamlessly. I go to Los Angeles quite often. I’m vegetarian and love animals since I was a little girl. David Lynch has been my biggest creative inspiration since 2014 when I first watched Twin Peaks. My favorite musician is Nick Cave and I love oat milk iced lattes.

In my spare time, I up-cycle second hand dolls and turn them into horror characters and been lucky enough to meet some of the directors and actors behind these movies, often sharing my dolls with them!

Though I love interfaces and user experience, I can safely say I’m in love with design in all its shapes and forms. To think everything we use everyday was envisioned, conceptualized, tested and fabricated by people at some point, keeps me in constant awe.

Thanks for stopping by! 🎃